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Publicity
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Platinum Publicity
Companion to the Platinum Publishing Package
This package can be modified to suit your needs, but initially includes ...
Start Up Publicity Package:
- Press release written with a professional, journalistic slant.
- Your press release sent over the nation’s leading international newswire to media contacts of various kinds including radio, internet, and newspapers.
- Full color promotional one-sheet used for pitching your book to local bookstores, churches, and organizations.
- Full color interview one-sheet used in-house for possible media contacts and publicity upgrades.
- Campaign strategy developed based on author questionnaire and phone consultation with publicist.
- Full color press kit in PDF format.
- One time slot in exclusive tri-annual Media-Only catalog, depending on release date of book.
- Your photo, book cover, catalog description, and topics for interviews listed in on-line database for Media-Only.
Marketing Materials as follows:
- 2500 full color business cards
- 1000 full color sale flyers
- Choice of:
- 1000 Postcards
- 1000 Bookmarks
- 200 “Great Gift Idea,” “Local Author,” and “Autographed Copy” stickers
- 1 Table top display
- WinePress staff will write your sales copy for each marketing piece created for your campaign
Build Your Platform
WinePress promotions will develop a mixture of the above packages to fit the needs of the author. It is our goal to provide as many appropriate contacts as possible. This package includes:
- Radio/TV contacts, local and nationwide*
- Book review written and sent to appropriate print/internet contacts
- Contact local bookstores for book signings.
- Your choice of:
- Informational speaker one sheet about author, 500 copies
- A new slanted press release and extra newswire
- E-blast to appropriate markets.
- Distribution of press release, galleys, books, and press kits.
- Phone, fax, and email follow up of promising contacts.
*For media blitzes for specific cities an additional flat fee of $1200 will apply.
PLUS Your choice of one of the following:
Speaker Introduction
Speaking is a great way to promote a book, but it takes work to make initial contacts for engagements. WinePress is not a speakers’ bureau, but we can help authors build their speaking platforms by the following:
- Design an informational one sheet of possible speaking topics author can address.
- Print 1,000 copies of one sheet for publicist and author’s use.
- Make initial phone or e-mail contacts and follow up for appropriate speaking outlets, (churches, schools, businesses, civic groups etc). 70% of contacts will be within a 100 mile radius from author’s home, with others on a wider scale (author’s choice).
- Provide author with contact information of event coordinator and possible dates of potential speaking outlet.
- Author will be responsible for final follow up and scheduling of engagements and notifying publicist.
- If a speaking engagement is scheduled and confirmed by author, WinePress will contact local bookstores and send out press releases to local newspapers notifying them of the upcoming event. Author must notify publicist of details two months in advance, if possible.
OR
Bookstore Print Campaign
This package reaches Christian bookstores nationwide and includes:
- Full color marketing mailing directed to thousands of CBA affiliate bookstores.
- Special introductory discount to bookstore buyers who order your book.
- Basic flier features four authors. Options for one full side or solo flier available.
** Additional costs may apply for shipping & handling of books for promotional purposes.
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Gold Publicity
Companion to the Gold Publishing Package
This package can be modified to suit your needs, but initially includes ...
Start Up Package
- Press release written with a professional, journalistic slant.
- Your press release sent over the nation’s leading international newswire to media contacts of various kinds including radio, internet, and newspapers.
- Full color promotional one-sheet used for pitching your book to local bookstores, churches, and organizations.
- Full color interview one-sheet used in-house for possible media contacts and publicity upgrades.
- Campaign strategy developed based on author questionnaire and phone consultation with publicist.
- Full color press kit in PDF format.
- One time slot in exclusive tri-annual Media-Only catalog, depending on release date of book.
- Your photo, book cover, catalog description, and topics for interviews listed in on-line database for Media-Only.
Marketing Materials
- 1000 full color business cards with high gloss lamination
- 1000 full color sales flyers
- Choice of...
- 1000 Postcards
- 1000 Bookmarks
- Ten additional physical press kits for own use.
- 200 “Great Gift Idea,” “Local Author,” and “Autographed Copy” stickers
- 1 Table top display
- WinePress staff will write your sales copy for each marketing piece created for your campaign
PLUS Your choice of one package from the following:
Speaker Introduction
Speaking is a great way to promote a book, but it takes work to make initial contacts for engagements. WinePress is not a speakers’ bureau, but we can help authors build their speaking platforms by the following:
- Design an informational one sheet of possible speaking topics author can address.
- Print 1,000 copies of one sheet for publicist and author’s use.
- Make initial phone or email contacts and follow up for appropriate speaking outlets, (churches, schools, businesses, civic groups etc). 70% of contacts will be within a 100 mile radius from author’s home, with others on a wider scale (author’s choice).
- Provide author with contact information of event coordinator and possible dates of potential speaking outlet.
- Author will be responsible for final follow up and scheduling of engagements and notifying publicist.
- If a speaking engagement is scheduled and confirmed by author, WinePress will contact local bookstores and send out press releases to local newspapers notifying them of the upcoming event. Author must notify publicist of details two months in advance, if possible.
OR
Bookstore Print Campaign
This package reaches Christian bookstores nationwide and includes:
- Full color marketing mailing directed to thousands of CBA affiliate bookstores.
- Special introductory discount to bookstore buyers who order your book.
- Basic flier features four authors. Options for one full side or solo flier available.
OR
Radio/TV Combo
Author’s hometown and one major metropolitan area
Hometown Campaign
This package focuses on a 100 mile radius of the author’s residence and includes contacting and following up on local:
- Radio and television
- Print media
- Bookstores
- Libraries
For authors whose hometown is a major metropolitan city, this package will provide only limited contacts. Other packages are available that offer increased contacts and a more targeted campaign.
Major City Media Campaign
- Contact appropriate radio/television stations within a major metropolitan area.
- Saturation of all appropriate contacts at radio/television stations in the particular city and surrounding suburbs.
- Follow up contacts with interested stations, or as appropriate.
** Additional costs may apply for shipping & handling of books for promotional purposes.
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Silver Publicity
Companion to the Silver Publishing Package
This package can be modified to suit your needs, but initially includes ...
Start Up Package
- Press release written with a professional, journalistic slant.
- Your press release sent over the nation’s leading international newswire to media contacts of various kinds including radio, internet, and newspapers.
- Full color promotional one-sheet used for pitching your book to local bookstores, churches, and organizations.
- Full color interview one-sheet used in-house for possible media contacts and publicity upgrades.
- Campaign strategy developed based on author questionnaire and phone consultation with publicist.
- Full color press kit in PDF format.
- One time slot in exclusive tri-annual Media-Only catalog, depending on release date of book.
- Your photo, book cover, catalog description, and topics for interviews listed in on-line database for Media-Only.
Marketing Materials
- 1000 full color business cards with high gloss lamination
- Choice of one of the following full color:
- 1000 Postcards
- 1000 Bookmarks
- WinePress staff will write your sales copy for each marketing piece created for your campaign
Hometown Promotions
This package will focus on a 100 mile radius of author’s residence and include contacting and following up on local:
- Radio and television
- Print media
- Bookstores
- Libraries
For authors whose hometown is a major metropolitan city, this package will provide only limited contacts. Other packages are available that offer increased contacts and a more targeted campaign.
** Additional costs may apply for shipping & handling of books for promotional purposes.
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Internet Article Campaign
Targeting on-line publications
This option is available for an additional cost.
For many books the internet offers a more effective route for promotions and can work well in conjunction with other packages. This campaign provides effective media coverage for authors who do not feel comfortable speaking on radio or TV or in front of crowds. Here is what this package includes:
- An extensive research of possible internet markets related to author's topic or book.
- An experienced WinePress editor will write a professional review of your book to use with trade magazines.
- The same editor will develop and write two articles slanted for targeted websites appropriate for author's book.
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One profiling the author and slanted to a local audience.*
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One highlighting the book as well as the author, and slanted for a broader market.**
- Editor will pitch the book review and general article to appropriate internet markets.**
- Phone and email follow up to select publications, either by editor or by WinePress staff.
*The editor will provide WinePress with the article to use in promotions. WinePress will use the article in promotions and/or give it to the author for personal pitching - whichever best promotes the book.
** The editor will retain the rights to this piece in order to have freedom to pitch the book and article effectively. The editor also has the option to pitch to print sources such as magazines or newsletters, and will retain any stipends. Editor will notify WinePress of all publications.
*** Additional costs may apply for printing, shipping & handling of books.
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Media Blitz
Several options for multiple media coverage
Our Media Blitz campaigns target multiple media contacts, including radio, television, and print. We offer several sub-options to more effectively target your needs.
Major City Media Campaign
- Contact of appropriate media within one major metropolitan area.
- Saturation of all appropriate media in that particular city and surrounding suburbs.
- Follow up contacts with interested media, or as appropriate.
Tri-city Media Campaign
- Choose three major cities to increase your contacts.
- Contact of appropriate media within a three major metropolitan areas.
- Saturation of all appropriate media in those particular cities and surrounding suburbs.
- Follow up contacts with interested media, or as appropriate.
Nationwide Radio Only
- Contact of appropriate radio stations across the nation.
- Increased contacts to radio stations.*
- Follow up contacts with interested stations, or as appropriate.
*A more extensive nationwide radio campaign is quoted on a per project basis.
Nationwide Television Only
- Contacting major television stations, with follow ups as appropriate.
- Author must be willing to travel at their own expense to the required locations.
- Publicist will provide a list of possible contacts before calling stations so author can approve it.
- Authors may be required to provide a sample video clip of a previous interview. If one is not available, then the author will have the option of WinePress producing one.
- Author will pay the costs incurred to provide copies of DVDs for publicity use.
* Additional costs may apply for printing, shipping & handling of books.
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Special Markets
Targeting specific audiences and groups
This option is available for an additional cost.
Need to reach a specific market with news about your book? This campaign zeros in on groups such as churches, homeschoolers, missionaries and missions agencies, pastors, military, prison ministries, health professionals, or any other special market you deem appropriate for your message. We will strive for maximum exposure and sales of your book.
This package includes:
- Phone consultation with publicist
- An extensive research of possible markets related to authors topic or book.
- Promotional postcard designed and sent to targeted mailing list.
- Galley or review copy distribution (author provides copies) to interested parties.
- Phone, fax, and/or e-mail follow up of review copies sent
Ask for a custom quote if you would like a more extensive marketing campaign or multiple markets.
* Additional costs may apply for printing, shipping & handling of books.
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Book Review
Targets potential reviewers to get the word out
This publicity service is available for an additional cost.
Our publicists will research appropriate book reviewers for your topic. We will send out galleys or books to consumer, trade, and topic-related venues, magazines, and online contacts.
* Additional costs may apply for printing, shipping & handling of books.
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Blog Tour
Increase your blog readership
Weblogs are online journals read by loyal readers day in and day out. Through our extensive network of weblogs, your book can have the grassroots exposure it needs to build a buzz!
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Speaker Introduction
Launch your speaking ministry
Speaking is a great way to promote a book, but it takes work to make initial contacts for engagements. WinePress is not a speakers’ bureau, but we can help authors build their speaking platforms by the following:
- Design an informational one sheet of possible speaking topics author can address.
- Print 1,000 copies of one sheet for publicist and author’s use.
- Make initial phone or email contacts and follow up for appropriate speaking outlets (churches, schools, businesses, civic groups, etc). 70% of contacts will be within a 100 mile radius from author’s home, with others on a wider scale (author’s choice).
- Provide author with contact information of event coordinator and possible dates of potential speaking outlet.
- Author will be responsible for final follow up, scheduling of engagements, and notifying publicist.
- If a speaking engagement is scheduled and confirmed by author, WinePress will contact local bookstores and send out press releases to local newspapers notifying them of the upcoming event. Author must notify publicist of details two months in advance, if possible.
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Direct Mailing
Mail material to targeted groups
Mailing out postcards and flyers can be a powerful tool in your marketing efforts. Our team can build a list of just about any kind. Consider doing a mailing out to your choice of church sizes or denominations in a certain city or state. What about reaching all the doctors in a county? Would you like to mail a brochure to local Veteran’s or MOPS groups? Let our staff create a winning direct mail campaign for you.
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Custom Package
Create a package to fit your strategy
WinePress does not try and fit every book into a promotional cookie-cutter.
We have lot’s of promotional options that fit projects of every size and shape. Perhaps you could sponsor an email newsletter targeting women, men, or parents. What about doing radio ads or concert sponsorships, or creative internet advertising? The sky’s the limit on marketing.
Give us a call and let our expert team customize a plan for you.
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